Frazer is a long-standing, mature DMS that has served independent dealers for decades — and a lot of dealers genuinely love it. It's solid desktop accounting software with a loyal user base. AutoDealerPro is a newer, fully cloud-based DMS built around the full flip lifecycle — auction acquisition → recon → marketplace listing → QuickBooks — with one-click import of AutoEstimatePro damage reports straight into the vehicle record. One $49/month subscription, no add-ons. Here's an honest, factual comparison to help you decide.
Where Frazer is strong
Frazer is a mature, stable product with deep accounting features and a loyal multi-year customer base. If you already run Frazer happily on a Windows PC at the lot and don't need mobile access, marketplace auto-posting, or AI damage reports, there's no urgent reason to switch.
Side-by-side comparison
| Feature | AutoDealerPro | Frazer |
|---|---|---|
| Pricing model | Flat $49/month, no per-seat fees, no add-ons | Flat monthly fee per location (separate add-ons for some features) |
| Cloud vs desktop | 100% cloud — works in any browser | Desktop Windows software (installed per PC) |
| Mobile / phone access | Full responsive web app on phone & tablet | Limited — desktop-first, mobile companion is read-mostly |
| Marketplace auto-publish (FB / Craigslist / eBay) | Built-in auto-publish to Facebook Marketplace, Craigslist, eBay Motors | Not built-in — typically requires a separate marketplace tool |
| QuickBooks sync | Two-way sync (Sales Receipts, Bills, COGS, tax breakouts) | Has its own built-in accounting; QuickBooks export available |
| AI damage reports included | Unlimited AutoEstimatePro reports included | Not included — separate tool required |
| One-click report → inventory import | Import your AutoEstimatePro report directly into a vehicle record — VIN, photos, damage items, parts list, and ARV pre-filled | No equivalent — vehicles are entered manually |
| End-to-end flip lifecycle | One workspace covers Copart/IAA acquisition → recon → Facebook/Craigslist/eBay listing → QuickBooks sale | Strong on accounting and basic inventory; auction-import, recon kanban, and marketplace publishing are not built in |
| Contracts / cancellation | Month-to-month, cancel anytime | Month-to-month, cancel anytime |
| Target customer | Independent dealers, rebuilders, flippers — cloud-first | Independent dealers comfortable with desktop accounting software |
When Frazer is the better choice
- You already run Frazer and your workflow is built around it — switching costs would outweigh the benefits.
- You exclusively work from a single desktop PC at the lot and don't need to update inventory from your phone.
- You want a single, integrated accounting general ledger inside the DMS rather than syncing to QuickBooks.
- You don't need built-in marketplace auto-publishing or AI damage reports.
When AutoDealerPro is the better fit
- You buy from Copart / IAA and want to one-click import an AutoEstimatePro damage report straight into a vehicle record — VIN, photos, parts list, repair items, and ARV already filled in.
- You want one workspace that follows the car from auction lane → recon bay → Facebook/Craigslist/eBay listing → QuickBooks sale, instead of stitching three or four tools together.
- You want to manage inventory, leads, and deals from your phone — not just the desk PC.
- You're tired of paying separately for a DMS, a marketplace poster, and an AI damage tool — AutoDealerPro bundles all three for $49/month.
- You prefer cloud software that updates automatically and is accessible from any device.
- You want one-click QuickBooks sync rather than running two accounting systems.
Frequently asked questions
Is AutoDealerPro a Frazer alternative?
Yes — AutoDealerPro is a cloud-based DMS built for the same independent-dealer market Frazer serves. The biggest differences are that AutoDealerPro runs in the browser (no Windows install), auto-publishes listings to Facebook / Craigslist / eBay, and includes unlimited AutoEstimatePro AI damage reports in the $49/month price.
Is Frazer cloud-based?
Frazer is primarily desktop Windows software installed per PC. They've added some web companion features over the years, but the core product is a desktop application. AutoDealerPro is 100% cloud and runs in any modern browser.
How does AutoDealerPro pricing compare to Frazer?
Both are flat monthly subscriptions aimed at independent dealers. AutoDealerPro is $49/month with no per-seat fees and includes unlimited AutoEstimatePro damage reports. Frazer's exact pricing varies — check their site for the current figure.
Can I import my Frazer data into AutoDealerPro?
Yes — AutoDealerPro supports CSV import for inventory, customers, and deals. Most dealers can be up and running on the new system in a single afternoon.
Do I have to give up QuickBooks if I move?
No. AutoDealerPro is built to work alongside QuickBooks Online with two-way sync (Sales Receipts, Bills, COGS journal entries, tax breakouts). You keep your existing accounting setup.